The European Commission has recently published new guidelines defining the term artificial intelligence (AI). These guidelines specify which technologies are classified as AI systems and the criteria they must meet. The definition includes both machine learning algorithms and automated decision-making systems.

The guidelines were developed to enable more precise regulation, ensure data protection, and minimize security risks associated with AI. With this, the EU aims to establish a framework that ensures the responsible and transparent use of AI technologies.

The publication of these guidelines also affects Switzerland. Companies and organizations that operate in the EU or process data from the EU must take the new requirements into account. It is therefore recommended that Swiss institutions also prepare to use AI systems in accordance with EU regulations.

Adjustments are particularly necessary in the areas of data protection and information security. Given the close economic ties between Switzerland and the EU, it is crucial that Swiss companies act proactively—not only to meet the new requirements but also to take advantage of the opportunities offered by AI.

A central aspect of the EU guidelines on AI systems is data protection, as AI technologies often rely on large amounts of personal and sensitive data. The guidelines emphasize the need for a strong data protection framework to safeguard individuals' privacy.

Companies are required to implement appropriate security measures to prevent data breaches. Given the EU’s strict data protection laws, particularly the General Data Protection Regulation (GDPR), significant efforts are needed to integrate data protection principles into AI strategies effectively.

A central point of the EU guidelines concerns the responsibility for implementing AI technologies. Companies must ensure that their AI systems are neither discriminatory nor have harmful social effects. The guidelines also emphasize the importance of transparency and explainable AI systems to make decisions comprehensible.

For Swiss companies, this means aligning their AI systems not only technically but also ethically. Switzerland is known for its innovative strength, which comes with a particular responsibility. Companies must ensure that their technologies are developed and used not only efficiently but also in accordance with ethical standards.

Implementing the new EU guidelines presents companies with significant challenges. On the one hand, technological adjustments are required; on the other hand, employees must be trained, and internal processes must be adapted to meet the new requirements. The rapid development of AI technologies makes it difficult to keep pace with ongoing changes.

Nevertheless, it is essential for companies not only to comply with legal requirements but also to continuously adapt to evolving framework conditions. A forward-thinking approach to change will be crucial for successfully implementing AI systems and ensuring their long-term sustainability.

It can be assumed that AI systems will continue to have a significant impact on the Swiss economy and society in the future. Switzerland has the potential to play a leading role in the development and application of these technologies, and the new EU guidelines can serve as a framework for ensuring the safe and responsible use of AI.

Compliance with these guidelines is expected to strengthen trust in AI systems, thereby contributing to broader acceptance and adoption of these technologies. For Switzerland, this means that companies and political institutions must work closely together to establish the necessary legal, ethical, and technical foundations.

The legal framework for AI in Switzerland is less specific compared to the EU. However, Swiss companies that cooperate with European partners must also comply with EU regulations.

To address the challenges of AI implementation, Switzerland may adapt its legal framework, potentially including amendments to data protection laws and the introduction of new guidelines for the ethical use of AI. Such an approach would ensure that Swiss companies remain competitive while upholding high standards of data protection and security.

Finally, it can be stated that the EU Commission's new guidelines on the concept of an AI system impose a dual responsibility on Swiss companies: both legal and ethical. The increasing integration of AI into business processes requires careful planning and continuous monitoring to ensure compliance with legal requirements while maintaining ethical standards.

Companies should seize the opportunity to reassess their strategies and ensure that their AI applications align with the latest standards. This presents a chance to take on a pioneering role in AI implementation and regulation in Switzerland, thereby securing long-term competitiveness.